Helio By Virgin Mobile: The Life After Starts


imageSo it starts: Helio brand has been integrated within Virgin Mobile USA (NYSE: VM), after the acquisition earlier this year. At CTIA, the company announced its new branding, at least for Helio: “Helio By Virgin Mobile: Plan To Have It All.” And VMUSA did get all of Helio for the cheap, so works both ways…

Immediate plans include the launch of the Shuttle, VMUSA’s first handset enabled which integrated Helio services as Buddy Beacon; and the enhancement of Helio

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