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Google-Yahoo Ad Tie Up: Ad Trade Body ANA Opposes Deal; “Limits Choices”

imageThe Association of National Advertisers, which represents big ticket consumers advertisers such as Procter & Gamble, General Motors, Apple (NSDQ: AAPL) and others, has sent a letter to the Department of Justice opposing the recent Google-Yahoo (NSDQ: YHOO) search advertising pact. In the letter, posted on its site, Bob Liodice, President and CEO, ANA, mentioned the organization’s opposition to the deal. It says that ANA came to its conclusions after “a comprehensive, independent analysis, which included input from the Board

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