MSFT’s New Nothing Ad Campaign With Seinfeld


As far as teasers go, this is a pretty pathetic effort to seems cute, funny and cuddly…but then, come to think of it, an ad which features Jerry Seinfeld has to be about nothing. So it is:

The campaign was developed by ad agency Crispin, Porter + Bogusky and will cost about $300 million, according to reports. More details.

Meanwhile, in an slightly related story, Sony (NYSE: SNE) Pictures Television has launched a 26-city “Seinfeld Campus Tour”, with a bus loaded with show memorabilia, video highlights and all kinds of other interactive elements, with a view to attract a younger audience for the evergreen show, or so they hope, through more DVD sales and digital media. More details here.


Tee Pride

These commercials are abject retardation. They picked the most pretentious, has-been actor they could find to sell has-been PCs to the eco-friendly, MAC generation. It's enough to make a person start using an abacus to count, again.

Jamie Poitra

I suspect this is a fraction of that 300 million and not the result of the entire budget.

I actually kind of enjoyed the ad. It was funny and it humanized Bill Gates and Microsoft a bit which is something Microsoft has needed to do for some time.

Will it sell more copies of Vista? Probably not. But it will put MS back into people's minds in a good light instead of the mindshare they currently have. As long as they continue to follow it up with some equally enjoyable little snippets I can see it having a positive affect on the company image. Its certainly better than that "we take you places and do your work for you" crap they were peddling mot of last year and the year before.

preetam mukherjee

this is such a terrible ad. i used MSFT products everyday, and am not much of a Mac fun, but this is a terrible terrible ad.

$300 million for THIS?!! forget branding, it's the lamest shot at humor i've seen in a long time.

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