TubeMogul Creates Web Show Marketplace

Web video distribution and analytics firm TubeMogul has launched a “Marketplace” of web video shows or, as TubeMogul likes to call it, a “dating site” to connect advertisers with video producers.

The service lets advertisers search through TubeMogul’s catalog of video producers using such criteria as web show category (entertainment, technology, vlogs etc.), minimum views and demographic reach. Each web show has a profile page that includes a synopsis of the program, sample video, viewership statistics and contact information.

The program was in private beta until today and is opt-in for participants. The Marketplace currently features 230 of the most-viewed users, though both Sony Pictures and Ford Models backed out. According to a TubeMogul rep, the company is not making money on this program and is using Marketplace to drive traffic to the site.

While the show offerings are limited to TubeMogul users, this could be beneficial for advertisers that are just starting to dip their toes in the online video waters and looking for a place to begin.

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