Mobile Marketing Company Vibes Media Raises $15 Million In First Round

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imageVibes Media, a Chicago-based mobile marketing company, plans to announce today that it has raised $15 million from Fidelity Ventures in its first round of capital. Vibes will use the money for acquisitions and to continue research and development, it said. The 10-year old claims to have executed more than 50,000 mobile marketing programs in the U.S. Some of the brands listed on the company’s Web site includes: Coca-Cola, Dove, Texas Instruments, Warner Bros., MTV, Texas A&M Football and Dallas Mavericks. Last year, Inc. named Vibes as one of the fastest growing private companies in the U.S. with revenues jumping 1,608 percent in a three-year period to $7 million in 2006. The magazine listed one of the company’s accomplishments as helping to promote Verizon’s (NYSE: VZ) sponsorship of Pirates of the Caribbean: Dead Man’s Chest. In the deal, Vibes ran TV, print and radio ads asking consumers to text “DEAD” to a short code. The game included 20,000 different messages, which were compelling enough that the average user went back and forth 69 times.

Jack Philbin, Vibes co-founder and president said: “We are one of very few profitable companies within the mobile space and feel the time is right to expand more aggressively and drive the industry forward.” As part of the funding, Dave Power, a Fidelity Ventures partner, will serve on Vibes

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Cal Morton

Really pleased to see this news… it confirms (again) that focusing on an engaging end-user experience, using proven applications such as SMS and WAP, is what REAL companies are willing to PAY for and what SMART investors will back.

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