Mobile Content Bits: Flash-Java SDK; PlayPhone’s TV Channel; Business App Market; HipCricket; Qik

*Sony* *Ericsson* releases SDK for Flash-Java technology: Four months ago, Sony (NYSE: SNE) Ericsson (NSDQ: ERIC) Developer World announced Project Capuchin, which allows developers to use features from both Flash Light and Java to build an application. Today, Sony Ericsson is releasing a software developer kit (SDK), which includes a set of APIs, a packaging tool and tutorials. All of these programs are free and available at

PlayPhone launches TV channel to sell mobile content: Mobile Entertainment company PlayPhone said today that it will launch a TV channel through joint venture with Top Up TV, a company providing TV services for Digital Terrestrial Television. The channel is called Playphone Hits and will be used to show off the mobile content offered by Playphone’s Splash Mobile service. Programming will include music videos and competitions, but there will always be a Playphone presence on the screen, which will offer ringtones, games, celeb videos, news and gossip and other content. Viewers will be able to text to interact, or visit the Splash Web site at The channel will Sept. 6.

Business app market: U.S. businesses will spend up to $11.6 billion on mobile applications by 2012, according to new research from Compass Intelligence. This year U.S. businesses are expected to spend an estimated $4.9 billion on mobile applications. The apps include mobile productivity, contact management, GPS/Navigation, Email, security, file sharing, collaboration and tools. The report names both Apple (NSDQ: AAPL) and Google (NSDQ: GOOG) as leading vendors in promoting this trend.

HipCricket is segment leader: Frost & Sullivan named HipCricket as the winner of the 2008 Market Penetration Leadership Award for its ability to deliver mobile marketing campaigns for radio and TV, specifically targeted at the Hispanic-American market.

Qik debuts on Windows Mobile: Qik, the live-streaming mobile service, launched on a handful of Windows Mobile/HTC devices. Support includes: HTC Touch Dual, Touch Diamond, TyTn-II, AT&T (NYSE: T) Tilt and Sony Ericsson Xperia X1. Using the service on any of these devices is likely better than the iPhone, since you must “jailbreak” the device for it to work.


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