CNBC-LinkedIn Link Up On Content, Networking

Another media partnership for LinkedIn, which is striving to be more than a place to check contacts. This time it’s CNBC and the business social net in a “significant strategic alliance” that may actually live up to the billing if executed as described:

— CNBC becomes LinkedIn’s preferred business media provider with text, articles and blogs, financial data, and video content.
— LinkedIn networking and functionality will be integrated into while LinkedIn content will be used on CNBC the network.

Less clear is what the two have to gain financially beyond exposure to each other’s domestic and international audiences: VC-backed LinkedIn has 27-plus million registered users; CNBC hovers around 250,000-265,000 U.S. viewers for total business day viewers but its actual reach is hard to measure because so much of the viewing is out of home. Release.