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CNBC-LinkedIn Link Up On Content, Networking

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Another media partnership for LinkedIn, which is striving to be more than a place to check contacts. This time it’s CNBC and the business social net in a “significant strategic alliance” that may actually live up to the billing if executed as described:

— CNBC becomes LinkedIn’s preferred business media provider with text, articles and blogs, financial data, and video content.
— LinkedIn networking and functionality will be integrated into while LinkedIn content will be used on CNBC the network.

Less clear is what the two have to gain financially beyond exposure to each other’s domestic and international audiences: VC-backed LinkedIn has 27-plus million registered users; CNBC hovers around 250,000-265,000 U.S. viewers for total business day viewers but its actual reach is hard to measure because so much of the viewing is out of home. Release.

2 Responses to “CNBC-LinkedIn Link Up On Content, Networking”

  1. NO please do not HELP the automakers. Enough already !
    Same thing they sell off their inventory just like housing. And, just like housing sell them below market value, until normalize. Get better management. They have not listen to the public needs in over 25 years.
    They did it to themselves – NO BAILOUT. Sorry, for the mess you created
    for us. !