TiVo And DirecTV Plan HD DVR Service For ’09

TiVo (NSDQ: TIVO) and DirecTV (NYSE: DTV) are expanding their existing partnership and are planning to launch a new high-def VOD service called HD DirecTV DVR. The two will collaborate on creating the service for the satellite TV company’s broadband-enabled HD DVR platform. The companies are shooting for the the second half of 2009 for the release of the new DVR. DirecTV will handle the marketing and pricing of the service. The way they envision it, the new TiVo box will be offered as an alternative option to those DirecTV subs who want to add TiVo to their other satellite services. This is something of an update of the previous DVR services the companies have marketed together since 2000. Then, in 2005, DirecTV moved away from TiVo’s services and started to market its own DVR offering. But two years ago, DirecTV had a change of heart and strengthened its ties to TiVo, which included extending their agreements to focus more on advertising and other commercial efforts. Release