Blog Post

FT Overhauls, Courting Advertisers With Video


FT Group has overhauled to add videos, a career channel, better search and archiving. It’s aiming for more advertisers in China with new advertising formats including video ads and mini-banner. The site last week appointed Dan Molloy president. We’re still awaiting the redesign of the domestic, which is due this year, however. Based out of Hong Kong, FTChinese has over a million registered users. More detail here.