Mobile Content Bits: NCAA Football; Sprint Financial App; Bold On AT&T; Evite Dial Directions; 2ergo


*AT&T* brings back college football SMS voting: AT&T (NYSE: T) is reminding college football fans that they can once again begin voting for their AT&T All-American Player of the Week via SMS. The carrier is also putting up video highlights and photos of each candidate on its mobile NCAA Football portal. Four finalists are selected each week by ESPN (NYSE: DIS) analysts and then revealed each Sunday morning on SportsCenter. Voting will open immediately after and close at midnight (ET) on Wednesday. This is the fifth-straight year that AT&T has done a content deal and SMS campaign for the college football season. (Release).

*Sprint* taps Blue Systems for financial data app: Sprint (NYSE: S) will offer Blue Mobile, a real-time financial market data application, to customers thanks to a new deal with London-based Blue Systems. The company says it covers more than 100 global exchanges and delivers data in real-time for equities, fixed income, futures and options, currency, commodity, metals, energy and company news and financial information. (Release).

Bold coming to AT&T Oct. 2: A

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