Blog Post

Green Mountain Energy Cites Policy, Not Price, for FPL Program's Death

After the Florida Public Service Commission unceremoniously shuttered FPL’s leading utility green power program earlier this month, citing high marketing and sales costs, Green Mountain Energy has released data disputing the claim.

Costs for sales and marketing accounted for just 52 percent of Green Mountain’s revenues. That figure is comparable to other top-ranked programs in the U.S., including Portland General Electric. Thor Hinckley, green power program manager for PGE, says Green Mountain Energy spends 56 percent of its budget on marketing costs for the Portland program.

The Florida PSC told Earth2Tech in early August that voluntary programs like FPL’s were no longer necessary, thanks to the state’s forthcoming Renewable Portfolio Standard.