Blog Post

Virgin, Perform Take Sports Highlights To Publishers With Video Widget

imageOnline sports video distributor Perform says it has signed up ITV (LSE: ITV) Sport, News International, Telegraph.co.uk, Guardian.co.uk, Daily Mail (LSE: DMGT), Trinity Mirror (LSE: TNI), Evening Standard, Metro and Bauer to carry its e-Player, a video widget carrying highlights from a number of different competitions.

The player is badged “Virgin Media (NSDQ: VMED) Sport” because it uses broadband highlights which the telco won last year for Premier League and Football League matches. But it also carries a number of other sports under the “Omnisport.tv” badge – the real name of Perform’s distribution initiative. Example on Mail Online.

It’s a Trojan horse on to publisher websites for Online Video Alliance, a new partnership that sees Virgin advertising subsidiary IDS sell ads in to Perform video content.

It’s also some much-needed off-portal action for Virgin Media’s football rights, which are a blessed but little-mentioned asset. The telco did team with Setanta to launch a sports website but the videos there didn’t work on my computer and we don’t hear much about this destination having been a wild success – perhaps an off-site syndication effort will help it score. Perform is locking the widget down, however – it can be included by partner publishers but there’s no embed code that can be used by the rest of us.

One Response to “Virgin, Perform Take Sports Highlights To Publishers With Video Widget”