Yahoo’s (NSDQ: YHOO) losing two more of its senior executives, this time from its mobile division, which falls under the heading of Yahoo’s Connected Life. Steve Boom, SVP of Connected Life, who reported to EVP Marco Boerries, and Gary Roshak, VP of mobile advertisers and publishers, are both leaving the company to pursue other opportunities, a Yahoo spokesman confirmed. Boom will leave at the end of the month, following CTIA. Roshak left Aug. 1.
Roshak was immediately replaced by David Katz, formerly Yahoo’s VP of corporate strategy. When contacted, Roshak confirmed his departure, but declined to say what he was doing next. Meanwhile, no replacement has been named for Boom, who’s been at the company for a decade. “He’s been with the company for 10 years and wanted to look at new opportunities,” a spokesman said. “We are continuing to push forward and have strong momentum. Steve believed he could leave us in the capable hands at the company.” Boom’s departure was first reported by TechCrunch.
In June, Yahoo announced a broad reorganization, but said that Yahoo’s Connected Life division would stay untouched, so likely these departures are outside of any internal decisions. Besides, Yahoo’s mobile division has been continuing to make strides in both mobile search and advertising. In an interview earlier this year at the company’s headquarters, Boom walked me through the company’s mobile strategy, and in two weeks, Yahoo will make a big splash at CTIA with Boerries kicking off CTIA with a keynote and separate press conference. Last spring, Yahoo keynoted at CTIA in Las Vegas, where it unveiled voice-enabled search for OneSearch.