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Who Will Be the FriendFeed of Video?

We’re definitely getting ahead of ourselves, considering that FriendFeed is brand new and has a small (though no doubt devout!) following. But more than one startup is trying to aggregate video consumption activity in the same way FriendFeed brings together its users’ participation in the various social services from around the web.

The jist of what FriendFeed offers might actually be particularly well-suited to online video — some 35 percent of video consumers prefer recommendations from their friends and family, according to one study. If you could get a stream of links to what your friends have watched, or better yet a single player that puts them all into a playlist for you to lean back and enjoy, online video watching might be that much more fulfilling (and addicting). And hey, maybe the focused opportunity is there, since FriendFeed’s broader focus means only three of its 43 services are video-related: Seesmic, Vimeo and YouTube.

Social video discovery service Mefeedia debuted last week a FriendFeed-like feature that lets its users track their subscriptions from YouTube, Hulu, Vimeo and iTunes. Though the Mefeedia interface is a little screwy (and I had a bunch of trouble with this feature in particular in Safari), it’s nice that it lets you watch all your subscriptions in a single player.

Snackfeed is a young company coming out of Philadelphia’s Dreamit startup program (which is in the model of Y Combinator, taking a small team with an idea and funding it for a few months of hard work to see if anything comes of it). The current implementation implementation is somewhat limited in that you have to watch a video embedded on the Snackfeed site for it to be registered and shared with your friends.

For now, Snackfeed’s focus, like FriendFeed’s, is enabling discovery and contextual conversation around friends’ activities. It’s also looking to bring in video recommendations from blog mentions like Hype Machine does for music.

Snackfeed does seem to monkey with other people’s players and video streams a bit to make them fit within its player. I’m not entirely sure that’s kosher, but it’s only a private beta for now.

If you’d like to check it out for yourself, head over to Snackfeed and use the invite code “newteevee.” That should be good for at least the first nine people who try it. The Snackfeed crew seems quite open to feedback if you have any; as team member Mika Ohiorhenuan told us, “We’re a little worried that we’re making a tool for a market that doesn’t know what it wants yet.”

Other video discovery services include ffwd, VodPod, OVGuide, and SideReel.

7 Responses to “Who Will Be the FriendFeed of Video?”

  1. offers a very easy to use tool that allows people to create playlists of their favourite videos from many source video sites and puts them all in a single player (which can be embedded or shared via an attractive URL). There’s RSS output available and Twitter notification is coming soon.

  2. Good news – we just added and DailyMotion today – brings in your videos from Blip and your videos + your favorites from DailyMotion.

    ProGrrl – Mefeedia already supports finding and subscribing to shows from around the Web (over 15,000+ sites). And yes, we do find a lot of good activity as Mefeedia is a great way to filter out activity just from your Friends…

    Chi-Chi – it will be interesting! We feel we have a good start with 5 million unique visitors a month already, and a great community actively curating content. Hope to see you there soon!!!

  3. I know that my friends most certainly respond A LOT when I put a youtube video on FriendFeed or my Facebook feed.

    Someone could start another service…or, the existing services could import more kinds of favorited video from player sites…

  4. Don’t think you are getting ahead of yourself at all!!!

    This isn’t aimed at the digerati, but rather the “general population” that is growing increasingly frustrated with the chaotic world of online video. People want one place where they can find it all, and always stay updated on their favorite shows, “hot videos” today, and videos being shared by their friends.