Twitter as a Branding Opportunity

ScreenshotWe’ve written before about the importance of building a personal brand for independent web workers, and others have pronounced it a “prerequisite for career success.” If you’re a believer in this idea, and you have a Twitter account, there’s an easy way to help define and promote your own brand: use your Twitter page background.

I picked up on this idea from @Pistachio, though it’s been going around. The screenshot is from my own Twitter page – which now, thanks to the ability to upload a custom background, promotes my field, shows my availability, and tells people how to get hold of me. If you’ve got a modicum of talent with any graphics program and a few minutes to spare, you can do the same. The only drawback: no clickable links. But it’s way better than letting Twitter provide the default background, or posting pictures of your cats.


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