eReader launches mobile friendly site; browse, buy in the application

EreadermobileiphoneWe’ve debated the merits and minuses of web sites formatted for specific devices before, but I’m thrilled to see this one. Fictionwise just launched an eReader site formatted specifically for mobile browsers, making it far too easy for me to buy and read books on my handheld. Shoot your browser to m.ereader.com and see what I mean.

Up to now, I didn’t have any issues using the standard site when browsing for books, but I will admit that my fingers got tired. I did more pinching than my great-aunt used to do every time my cheeks were within an arms length. Now, it’s more of a one-finger solution to tap, scroll, and buy. You can even use the new site within the free eReader application. Click the "plus" sign in the Bookshelf screen; when prompted where you want to download books from, click the "Another site" button. [If you click the eReader sites button, you’ll just see the books you already own.] Enter m.ereader.com in the URL field and you’ll see the mobile site right within your eReader application.

The Fictionwise folks tell me that the new mobile site works with Windows Mobile, Palm and Symbian as well, so if we can get some reader reports from those devices, I know people would appreciate it. Integrating the browse and purchase process within the eReader application is a great move. By removing barriers, the entire mobile and reading experiences get even better.

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