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News International Merging Mobile Unit Into Digital, Commercial Groups

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Andrew Bagguley, the head of mobile strategy at News Corp’s (NYSE: NWS) News International UK news publisher, is leaving next month, a further casualty of the corporate-level reorganisation ensuing from Boston Consulting Group’s recent review. News Int’s titles – most prominently, The Sun – had developed some attractive mobile content offerings, like 24-7 Football live score updates and QR codes as well as plain ‘ol mobile websites. But now Bagguley’s position is being dissolved under a merger of the mobile unit with the digital and commercial groups, NMA reports. Bagguley tells he’s seeking similar projects.