Disney Tries Familiar Strategy, Uses ‘Snow White’ To Pitch New Tech; This Time It’s Blu-ray, BD Live


imageNothing says try new technology as much as a release of *Disney* classics in that format, and if anything will drive me to Blu-ray it well could be the original Fantasia. The animation-live-action mix is one of six animated films from the Disney (NYSE: DIS) vault picked to help sell Blu-ray players; the other “platinum” titles the NYT reports will be released over the next two years are Snow White and the Seven Dwarfs, Pinocchio, previously announced Sleeping Beauty and Fantasia 2000. The DVDs go a step further than the usual gimmicks by incorporating BD-Live, a technology we’ve written about before that meshes the disc and the internet. That equals interactivity — or at least the potential for it. Examples include virtual viewing parties with laptop or mobile chat comments showing up on screen and global trivia contests. The NYT also mentions something Disney calls “movie mail” that allows user video to show up within the “context of the movie.”

The goal is to move Blu-ray past the early adopters, Bob Chapek, president of Disney


Staci D. Kramer

Thanks, Darren. Your point is well taken and I should have mentioned it but this initiative isn't aimed at selling PS3s. Certainly, that's a mass number for consoles and for BD-Live in that context but standalone Blu-ray is a different matter.

Darren Lepke

"But BD-Live isn’t for the masses when it comes to cost; players require ethernet ports and are more expensive than straight Blu-ray."

While it is true that BD-Live enabled players from a particular manufacturer are typically priced higher than their equivalents without BD-Live, what the author fails to mention is that the most powerful and widely purchased blu-ray player, the Playstation 3, has BD-Live functionality.

Maybe the bigger question should be if the 12-14 million PS3 units projected to be sold by the end of this year constitutes the "masses".

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