Technorati Buys Online Blog Network Blogcritics

Technorati, the still-trying-to-redefine-itself blog search and now blog ad network, has bought out Blogcritics, one of the oldest online blog magazines and blog networks. The site publishes contributions from bloggers on everything from music reviews to articles on politics and was part of the Technorati ad network since June.

The rationale? Says Technorati CEO Richard Jalichandra in his blog post: “Blogcritics brings us closer to an open community of bloggers and the audience that follows them. It also gives us a lot more advertising inventory. What