2.9 Million Got Obama's Text Message

4 Comments

Barack Obama’s text message is the big story here. Brian outlined the historical importance in an earlier post. Now we have more data about the text-message itself, thanks to Nielsen Mobile who describes it as “the single largest mobile marketing event in the U.S., to date.” They estimate that 2.9 million U.S. mobile subscribers received a text message from the Obama campaign over the course of Friday, Saturday and Sunday.

Nielsen Mobile monitors shortcode marketing (the use of text-message shortcodes such as the 62262 “O-B-A-M-A”) through the world’s largest telecommunications bill-panel, an opt-in panel that reports on the billing activity for more than 40,000 subscriber lines in the U.S.

photo via flickr courtesy litherland

4 Comments

bubbatex

What really amazes me is the fact that so many people gave their mobile number away so freely.

Brian Kirk

I am hoping to get my text message about Biden joining the ticket sometime in 2021. Luckily I’m signed up for alerts from the New York Times & I received the update via e-mail which I read on my iPhone. I am happy to see mobile advertising receiving so much attention in response to Obama’s SMS advertising campaign; however, it goes to show that text messaging is *not* bullet-proof & it angers me that the mobile carriers continue to raise the price to use such a simple service.

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