From the we-kill-ourselves-so-you-don’t-have-to department, comes a trifecta of conferences we are planning in late October in New York City, with the intent of hitting on strategically important verticals in the media/entertainment industry.
— October 28, Future of Business Media: Our full-day second annual Future of Business Media conference, covering the business of, well, business media, and will build on the themes that came out of our successful conference last year. In a year that saw News Corp (NYSE: NWS) finally absorb Dow Jones, CNBC fend off the launch of Fox Business, the Thomson Reuters (NASDAQ: TRIN) merger go through, TheStreet (NSDQ: TSCM) introduce Main Street and Business Week introduce a “search product”, what were the trends, who were the players and where will business media be this time next year? With the weakening economy and the credit crisis, these business media companies have seen cuts where it hurts. How is the industry coping with the downturn, and what are the bright spots? What are the pockets of innovation?
— October 29, EconSports: A new half-day conference, EconSports will focus on the economics of online/mobile sports media and leagues’ own efforts. From Olympics, to major leagues to the half-pipe, sports is a topic that touches everyone — and it seems like everyone is looking for ways to make new media money from it. Media companies and leagues have been on the forefront of adopting digital media technologies but the business of online sports ranges from community-based little league sites to real time streaming video of major and minor sporting events. EconSports will delve into everything: the complicated economics of league rights, data business, syndication, exclusivity, premium and more.
— October 29, EconWomen: Also a new half-day conference, EconWomen will focus on the economics of women-centric digital media. The first wave of internet development included a lot of efforts aimed at women — and many failed, consolidated or had to morph because they were too far ahead of critical mass. That critical mass is finally here, with women not only online but spending large amounts of time and money. Media companies old and new are wooing women through gender-specific sites, demo-based ad networks and lifestyle portals. Established companies like iVillage and Oxygen have been gobbled up by big media (NBC Universal (NYSE: GE), in those cases) while new players like Glam, wowOwow, Sugar, Yahoo! (NSDQ: YHOO) Shine, and others have entered the field.
The venue for all of these conferences will be the newly renovated and relaunched Edison Ballroom. We are in early stages of planning these (yes, we are late this year..that small transaction we went through distracted us for a while), and suggestions on all fronts are welcome. We are lining up speakers, sponsors and the logistics now. Send the editorial suggestion to events AT contentnext.com and for sponsorship opportunities at any of these conferences, ping our business side at advertising AT contentnext.com. Stay tuned for more details as we go along…