Vid-Biz: Bees, 12seconds, Coma

Haagen Dazs Hearts Bees; ice-cream maker’s viral video campaign has been viewed more than 2 million times online. (MediaPost)

12seconds Launches APIs; first three partners are TweetDeck, Blippr and Phreadz. (VentureBeat)

Crackle Kicks Off Coma; Sony-branded web series stars Michael Madsen and George Hamilton. (MediaWeek)

Paramount Offering Blu-Ray Rebates; studio will offer $10 to consumers who upgrade certain titles like Transformers to the high-def format. (Variety)

Remix Heroes; Metacafe creates mashup tool for fans to mix, match and manipulate video clips. (Metacafe)