Yahoo News’ Original Content Efforts, Again; Also on Music


imageYahoo (NSDQ: YHOO) News is doing more and more original content, something it planned to do when Lloyd Braun came in to do that for the whole Yahoo Media group, and then pulled back after he left….now it is picking up the baton once again, this time as a series of high profile video/text interviews with world leaders, as AFP points out. Among its recent interviews: South Korean president Lee Myung-bak, the first internet-only interview US president George W. Bush, and US Secretary of State Condoleezza Rice, the latter two done in association with Yahoo is also working with Politico reporters for coverage of the coming Democratic and Republican party conventions.

The pitch is simple to get these “exclusives”: “We get these interviews because we have this global audience of 500 million viewers,” director of editorial programming Jessica Barron told AFP. “Yahoo News is a news organization,” she said. That’s news. Yahoo News has typically worked with newswires and other content providers for its site, and it still is the biggest part.

Yahoo Sports also has a dozen reporters on the ground at the Olympics in Beijing to cover events and interview athletes.

Updated: By coincidence, or more likely by design, another story, this time in Variety, about Yahoo Music’s original content efforts, and how it has become a repository of original concerts and music. “Nissan Live Sets, shot in HD on a soundstage on the Fox lot, has quickly become as important a concert series as exists,” the story says…well, maybe that’s stretching it a bit, considering it is only for certain sections of popular music, especially the ones that try to get exposure through late night talk shows. But having been to one, I can vouch it is very well produced.

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