Olympics Review: Mobile.NBCOlympics.com Picks Up Baton Dropped By Generic NBC WAP Site


imageWhen it comes to Olympics coverage on the mobile phone, the best Olympics coverage hands-down was found at mobile.NBCOlympics.com. That’s likely not surprising given NBC’s exclusive rights to the game, but it’s the kind of experience that may turn first-time visitors into long-term mobile users. Today’s review is part of a series we are conducting during the Olympics, which is expected to be one of the biggest digital events ever. Last week, we reviewed the general sports WAP sites from ESPN (NYSE: DIS), CBS, NBC and Fox. In that comparative review we gave the gold to ESPN while NBC tied for the bronze with CBS (NYSE: CBS). The Olympics-focused site easily picked up the baton where NBC’s generic sports Wap site lacked content. For the purposes of this review we tested mobile.NBCOlympics.com on the browser of a Nokia (NYSE: NOK) E71.

Features: At the top of the page, NBCOlympics highlights a couple of feature pieces that include photos and text stories. Sitting below that are three news headlines, a link for more stories and then a section of 10 categories where the fun really begins. The categories include: medal count, results and schedules, TV and online listings, video, photos, top stories, team USA, inside the sport, about Beijing and polls. Some of the categories like medal count are pretty straightforward, but quickly get the point across. The TV and online listings are a great resource for those of you like us who are depriving themselves of sleep to make sure they don

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