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Newspaper Roundup: AP; McClatchy; Media General

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AP: As expected, some newspapers are pulling out following the much-discussed rate changes for the co-op. At the same time, even papers getting a rate break are looking at the AP as one place where they can save costs. The Spokesman-Review is trying to decamp before its required two-year notice the paper would save $32,000 a year but wants to drop the nearly $400,000 spent annually. E&P has the details. AP’s Sue Cross tells E&P so far the number is “pretty small” and that “positive feedback has outweighed the negative.”

McClatchy: Another rough month for The McClatchy Company (NYSE: MNI), as July revenues fell 16.4 percent on ad revs that were down 19.3 percent. The only bright spot: a 12.8 percent gain in online ad dollars. McClatchy is one of the few newspaper companies lately not to experience a slowdown on online ads: in July 2007, the company posted web ad growth of 8.4 percent. Looking at the past seven months, total McClatchy revs declined 15 percent as ad sales slid 16.5 percent. Internet ads grew 11.7 percent during that same period, thanks to strength from online national ads (up 160 percent), though online job ads fell 27.1 percent . Release

Media General: Revenues at the Interactive Media Division rose a tepid 5.7 percent, boosted by higher local ads — up 47 percent — and revenues from the March acquisition of July’s online gains were striking compared to Media General’s (NYSE: MEG) interactive rev growth for the same month last year, when ads grew 37.4 percent. Still, it wasn’t enough to offset a 13.8 percent decline in total revs, held down by weakness on the classified side, which was down 32.5 percent. Release