Napster Tries Half-Price Summer Sale To Move Numbers

imageMemo to self: When Napster’s (NSDQ: NAPS) Q308 subscription numbers are released, remember the mid-August sale promotion offering 6 months for $70 instead of the usual $127 — a discount of more than 45 percent — complete with 50 downloads of MP3s that can be kept. It’s the kind of offer that can raise cash and boost numbers for a few months but can it move the needle more than briefly?

Just last week, Napster reported a subscriber drop for Q2 to 708,000 from 760,000 paid subscribers in Q1. Its 10-Q described the release pretty succinctly: “This decrease occurred because new added subscribers were not sufficient to offset our normal cancellations during the period.