Hulu Getting Ready To Go International

Ever since Hulu, the online-video joint venture backed by NBC, News Corp. and $100 million in private equity launched in March 2008, the service has been slowly winning over critics, including yours truly. And if that isn’t enough -– the company is rising to the top in the web video rankings.

According to Nielsen data, Hulu is now the No. 8 most popular video web site, it’s and rising fast. It was ranked No. 10 in June 2008 and was up two spots at the end of July 2008. More importantly, streams served and unique visitors increased almost 20 percent to 105 million and 3.2 million respectively.

Now imagine what would happen if Hulu’s service became available to viewers outside of the U.S. The surge in traffic could catapult the service to the top of the heap. Well, apparently, the Hulu guys are thinking along these lines and are getting ready to make an international move.

The L.A.-based company has been interviewing people for key positions to make its international move, and we hear it’s looking for director-level folks and product managers. We asked the company if it wanted to talk about its plans, but so far no reply.

There is one job listing on their site, that is advertising for an International Business Development person whose job dovetails comments made by Peter Chernin, COO of News Corp. at the Fortune BrainStorm conference. He hinted that the company would go international through a series of joint ventures in specific countries. Time to hurry up: Lack of international availability is one of the sore spots for Hulu, a fact that is bolstered by complaints from our readers who live overseas.

Meanwhile, check out my favorite Hulu clip!

http://www.hulu.com/embed/ZnDkwMPVDNCb3rjTv7ImJQ

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