Reliance Launches Its Satellite TV Venture BIG TV; Wil Launch IPTV By Year End

Reliance ADA Group has launched its DTH/satellite TV venture BIG TV, with 202 channels including 50 subscription VOD channels. The company says it is targeting 40 percent of the market within a year of launch, a very ambitious target, but will use all its muscle to promote it, including broadband Internet, mobile phones, home video, film production and the Adlabs cinema chain, reports Variety.

Hindu: Reliance Big DTH would be tapping into the customer base of the ADA Group