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We thank the online video gods for Hulu, if for no other reason than the ability to write a Nielsen web video measurement post without the headline “YouTube Still #1.” Sure, YouTube is still in first place in terms of video plays, with more than 5 billion video streams served to more than 77 million unique users in July. But Hulu is now No. 8 in Nielsen’s ranking of the top 10 video sites, generating more than 105 million streams to more than 3.2 million unique viewers during the month.
Though Nielsen cautioned us against comparing these stats month-over-month (something about its VideoCensus tool going through frequent tweaks), in June, Hulu was ranked 10th with more than 82 million streams going to 2.6 million unique visitors. Despite Nielsen’s warnings, a 20 million jump is a 20 million jump. That’s a whole lotta Airwolf.
Hulu beat out CNN, Turner Sports and Entertainment Digital Network, and the site’s not that far off from overtaking ESPN. You have to wonder what kind of boost Hulu will get now that it has hired a marketing firm and is expected to get $50 million worth of paid and unpaid media time across NBC and News Corp. properties.