Industry Moves: Phorm Hires Chairman, Ex Coca-Cola President

Controversial ISP-based behavioural ad targeter Phorm has handed its chairmanship to former Coca-Cola and Turner Broadcasting System president Steven J. Heyer. CEO Kent Ertugrul is handing over the chairman role but continuing in the top spot. Heyer joined the board in October and is also CEO of animator Fathom Studios and vice-chair of Mistral Acquisition Company.