Within the global mobile content industry, there’s one big standout — ringback tones, which are the songs that play while someone waits for you to pick up the phone, according to a report released today by Multimedia Intelligence, a research and consulting firm. Frank Dickson, MultiMedia’s Chief Research Officer: “Ringback tones are the most interesting. There’s a lot of demand for them. People like the fact that they can personalize the call with a track that reflects their personality.” Likewise, they are popular with the music labels and the network operators because “ringback tones are the most protected class of all the music classes. It
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