Blog Post

YouTube Tests Mobile Ads

YouTube has started running display ads on its mobile site,, for users in the U.S. and Japan. YouTube continues to be super-cautious about any and all advertising deployments; in a short announcement post on the company mobile blog this morning, the word “test” was used six times.

I didn’t encounter any ads when going to the YouTube mobile site from my BlackBerry and my computer this morning, so let us know if you see them in the wild.

YouTube launched its full mobile site and application this January. It said today that users watch hundreds of millions of YouTube videos on mobile devices per month.

iSuppli projects $3.8 billion in worldwide mobile advertising revenue by 2011, up from $427 million in 2008.

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