Yahoo Folds Programming Duties For College, Preps Sports Under Rivals.com

imageYahoo (NSDQ: YHOO) is giving its Rivals.com draft sports site responsibility for programming content for collegiate and prep sports, Sports Business Journal (sub. req.) reports. Up to this point, coverage of those sports had been on the general Yahoo Sports portal. The pages will be on the Rivals site starting Tuesday, more than a year after Yahoo bought the site for about $100 million.

The ability of Rivals to handle branding was a bit part of the discussions before the acquisition. Yahoo wants to tap Rivals’ network of local sites that cover football, baseball and basketball draft picks and recruiting. On the personnel side, Rivals CEO Shannon Terry will be in charge of all of Yahoo Sports’ collegiate and prep content, reporting to James Pitaro, the head of Yahoo Sports and Entertainment.

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