NBA Will Try To Go Where No Major Has Gone Before: Live Streaming In Local Markets

imageThe National Basketball Association hopes to start live streaming in-market games this season — a no-brainer for some and a major headache for others. The NBA, which takes pride in trying to blaze new paths even when they wind up going nowhere, has authorized its teams to launch three digital services by the time the 2008-09 season starts in late October, according to Sports Business Journal: video streaming, interactive TV and VOD. NBA general counsel Bill Koenig told SBJ: “We hope to have a model in place this season. Our opening up of the rights will certainly be done.

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