Blog Post

NBA Will Try To Go Where No Major Has Gone Before: Live Streaming In Local Markets

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

imageThe National Basketball Association hopes to start live streaming in-market games this season — a no-brainer for some and a major headache for others. The NBA, which takes pride in trying to blaze new paths even when they wind up going nowhere, has authorized its teams to launch three digital services by the time the 2008-09 season starts in late October, according to Sports Business Journal: video streaming, interactive TV and VOD. NBA general counsel Bill Koenig told SBJ: “We hope to have a model in place this season. Our opening up of the rights will certainly be done.

2 Responses to “NBA Will Try To Go Where No Major Has Gone Before: Live Streaming In Local Markets”

  1. I agree with Christian. I live in SoCal now, but want to watch my Philly teams. I think if this streaming thing actually happens, we'll eventually see this geo-blocking junk vanish (I hope).

  2. christian

    the NBA's plans for geo-blocking is crap. if this actually goes through, i hope they figure out a way so that fans outside of local markets can still access games through streaming media. I'm a Lakers fan but live in NYC and would hate to miss out on games just cuz I don't live in LA anymore.