Fox News, the news channel owned by News Corp (NYSE: NWS). has taken a minority stake in student video-reporting website Palestra.net, expanding on its partnership from last year, reports Forbes. Last year the two tied up to present video reports from Palestra on FNC and FoxNews.com, and in May this year, Fox News took the undisclosed stake.
As part of the deal, about 10 pieces of student-reported Palestra content a week will be running on both the Fox News Channel and Fox Business Network by the fall, and the focus would be on the presidential campaign. For Fox News, this may help attract younger viewers, or at the very least gives it content which gives the viewpoint of younger audiences on its networks.
Palestra, which was founded by Joe Weasel, a former on-air journalist for NBC affiliate WCMH-TV in Columbus, Ohio, now has a staff of 125 reporters at 101 schools around the country. It generally pays student reporters $240 to $300 to produce three news packages a week for its website, and now, Fox’s cable networks. The site is also talking to Fox’s local affiliates for a similar placement deal.