Blog Post

Back in the Netflix Groove: Red Envelopes Return

After being out of commission for three days this week, Netflix has got its shipping back up and running. Like the bizarre death of Spinal Tap drummer Eric Childs, the mystery of why Netflix went down remains unsolved, or at least unknown by the general public, as the company remains mum on the details (I blame a massive pre-ordering of Baby Mama starring the adorable Tina Fey).

Netflix will be saying “my bad” to its subscribers by offering a fifteen percent credit to their next billing statement (though at least one blogger would prefer reparations in the form of more movies).

The New York Times Bits blog lays out 3 lessons other companies can learn from Netflix’s pain. Indeed, the company’s handling of the “crisis” was text book PR 101, and you haven’t heard much rankling from the masses, but Netflix might have been saved by something other than its good graces. With Michael Phelps and his Olympics crew capturing the country’s attention and eyeballs, who has time for movies when the games are this good?

6 Responses to “Back in the Netflix Groove: Red Envelopes Return”

  1. Running the systems for DVD rentals is complex and NFLX is solid! I know, I run the software for, the largest rental by mail for Adult DVDs online. Hats off to NFLX for addressing this publically and quickly. Anyone who gets upset at their delay can drive to the video store or use video-on-demand!

  2. A planned outage that costs the companie probably over a million bucks? A planned outage by a company that does one thing (ship disks) and doesn’t do it on weekends (schedule maintenance then)?

    It was a massive cluster. I’m sure they’re more upset and stunned than most of the customers. It did “force” me to purchase my first DVD in years, but it’s not a big deal.

    I received two emails last night or early this morning. First that a disc I had returned was received (they probably got it Weds) and that a disc for me was shipped and would arrive on Friday which was somewhat odd. So the backlog was mechanical and digital.

  3. This is really bizarre and almost reeks of a planned outage, especially the perfect timing. But why on earth would they be doing such a thing? If the company “doesn’t know” what caused the failure, how did they know about it in the first place?

  4. I didnt even Notice the outage or was effected by it ,I received 2 DVDs on Wednesday and returned them this Morning ,

    And too be honest I “Ripped and Returned” because I’ve been watching the Olympics and havnt had time to watch videos .