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UPDATE: When stats rain, they pour. EMarketer predicts that online video ad spending will hit $505 million this year and will grow for the next few years, with annual percentage growth hitting a five-year peak in 2012, when it will reach $3.4 billion.
This latest number is an adjustment down from eMarketer’s report from a little over a year ago when the firm said online video ad spending would reach $4.3 billion by 2011.
Yesterday, Lehman Brothers said the online video ad market would be worth $1.1 billion this year and would grow to $2.4 billion by 2010. And if those stats weren’t enough, Parks and Associates said that transactional revenue (non-advertising) from premium Hollywood content would hit $6 billion by 2013.