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Another Day. Another Ad Stat. $3.4B in 2011

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UPDATE: When stats rain, they pour. EMarketer predicts that online video ad spending will hit $505 million this year and will grow for the next few years, with annual percentage growth hitting a five-year peak in 2012, when it will reach $3.4 billion.

This latest number is an adjustment down from eMarketer’s report from a little over a year ago when the firm said online video ad spending would reach $4.3 billion by 2011.

Yesterday, Lehman Brothers said the online video ad market would be worth $1.1 billion this year and would grow to $2.4 billion by 2010. And if those stats weren’t enough, Parks and Associates said that transactional revenue (non-advertising) from premium Hollywood content would hit $6 billion by 2013.

3 Responses to “Another Day. Another Ad Stat. $3.4B in 2011”

  1. We were surprised by the downward-revised growth rates for the U.S. online ad market. There a very healthy online video ad market. At Tremor, we just wrapped up our strongest ad revenue month ever in what is typically one of the slowest months in media spending. Our experience is more reflective of Lehman’s and Parks Associates recent projections. We actually feel that even these higher estimates are conservative given dollars we are seeing move into the online video market, both current and in planning stages.