Teletrax, the UK-headquartered TV and online video monitoring and analytics firm, is being completely acquired by Philips, following a board approval by previous owner Medialink Worldwide, the media services firm. Philips currently owns 24 percent of the Teletrax, and will assume Medialink’s 76 percent ownership stake for a reimbursement of up to approximately $275K of certain net operating costs incurred by the company prior to closing, it said. Under the deals, Philips would continue to provide the Teletrax service to Medialink for use by its media communications services clients. More details in release.
Teletrax was formed out of Philips’ watermarking technology (named Watercast), and then later Medialink took a majority stake. Now the company, after having diversified into areas beyond TV such as online and mobile video, is back in Philips fold. The company has been working with the likes of NBC, Tribune and Reuters Television over the years, among others.
Disclaimer: Teletrax has been a sponsor of paidContent:UK and helped us organize a video measurement roundtable in London earlier this year.