Fox International Buys Made-For-Mobile Program ‘The Cell’ For First Push Into Online Programming

The Cell — no, not the J. Lo flick — but a made-for mobile show, produced by Endemol, has been purchased by Fox International Channels as its first online-only property, Brand Republic reports. The program, which covered a span of 20 episodes in two-minute chunks, got play in the U.K. on O2 and on Sony

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