Ad Industry Roundup: NBCU; eMarketer; UK Ad Spend; Facebook; comScore

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NBCU claims $10 million in Olympic ad sales: But that’s for TV and digital combined, as NBC Universal (NYSE: GE) reps declined to provide online’s percentage. Lehman Brothers analyst Doug Anmuth forecast that internet ads will attract only $70 million from the summer Olympics, out of a total $1.5 billion. Most of that will go to NBCU. In contrast to the NBCU execs gushing about the strong digital performance data, a company rep would only say, “Network television and in particular primetime still accounts for the bulk of the revenue but nearly all advertisers are asking for some sort of digital component.”

eMarketer revises ad spend down (again): The researcher predicts that U.S. marketers will spend $24.9 billion online this year, a slightly lower estimate than the one eMarketer forecast in March. At the time, eMarketer expected online ad spend would reach $25.9 billion in 2008. The revised estimate still represents an increase of 17.4 percent over 2007.

UK internet ad spend overtakes TV, but newspapers dominance holds: Meanwhile, in the UK, internet ad expenditures have surpassed mainstream TV in 2007, surging 40 percent to £2.8 billion, according to Ofcom’s annual review of British communications spending. In comparison, ad revenue at ITV1, Channel 4, S4C and Five came in at £2.4 billion. Online ad revenue was also six times the size of the radio market. And while the web attracted as much revenue as all outdoor and magazine advertising combined, newspaper advertising remained in the lead — at least for now. More details at our sister site, paidContent: UK.

Facebook hit with Beacon suit: While Facebook’s troubles over its behavioral ad program Beacon might be a distant memory for some, 19 of the social nets members haven’t forgotten it. They’re part of a class action suit charging that Beacon violated a number of federal and California laws governing privacy and computer crime.

comScore expands ad net data: Next month, comScore (NSDQ: SCOR) will release expanded audience measurement data covering ad networks. The new reporting structure will provide two sets of measures

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