NBC Universal (NYSE: GE) execs claimed to have been “stunned” by the level of mobile adoption by users turning to their mobile phones to check out its summer Olympics coverage. Speaking on a conference call from Beijing, Alan Wurtzel, president of Research, NBCU, offered some insights from the first set of data being released from its cross-platform
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post