NBCU’s Cross-Platform Olympics: ‘Stunned’ By Mobile Adoption; But Will Users Return After The Games?

NBC Universal (NYSE: GE) execs claimed to have been “stunned” by the level of mobile adoption by users turning to their mobile phones to check out its summer Olympics coverage. Speaking on a conference call from Beijing, Alan Wurtzel, president of Research, NBCU, offered some insights from the first set of data being released from its cross-platform

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