ITV’s (LSE: ITV) upcoming price comparison site will be a JV with Yahoo’s (NSDQ: YHOO) Kelkoo, reckons NMA. The broadcaster was known to have been working on a Pricerunner-style site as part of its optimistic online growth forecasts, which were last week revised. Yahoo bought Kelkoo for a hefty
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As an ex employee I can confirm it is an ITV-badged Kelkoo site.