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Google Shuts Feedburner Ad Net; Publishers Offered AdSense For Feeds Instead: Report

imageRSS distributor FeedBurner has shut down its FeedBurner Ad Network, according to a report on Search Roundtable. Calls to Feedburner and Google (NSDQ: GOOG), which bought the company for about $100 in June 2007, weren’t returned. A note attributed to Matt S. (possibly Matt Shobe, Feedburner’s co-founder and CDO) on the Feedburner Help Group said that no new applications for FAN publishers are being accepted. The note also encouraged publishers to seek similar options through AdSense, touting the new AdSense for Feeds product, which is powered by FeedBurner.