Why All The Interest In Russia? Try 10x Online Ad Growth In Next Decade

We’ve definitely noticed increased interest in the Russian internet market, marked notably by Google’s (NSDQ: GOOG) acquisition of a contextual ad firm from Rambler and the planned IPO of Yandex, the Baidu.com of Russia. It’s not hard to figure see what all the fuss is about. A recent report said the Russian online ad sector grew 73 percent last year. Geopolitics aside, the future looks bright too. In a new report, Lehman analyst Viktor Shvets predicts the online ad market there to grow from around $400 million in 2007 to $4 billion by 2017. (If you add other non-Russia Russian speaking states, the total is $5 billion) As a percentage of total ad spend, he predicts it will grow from 4 percent to 13 percent.

Some other highlights from the long report (and chart is below), which delves into such areas as GDP growth and commodity prices after the jump

— “Google


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