Selling indie movies on iTunes makes a ton of sense to us, but apparently not to the Powers that Be at Apple. It’s hard to even find information about how to get your film into the iTunes store. The best bet is to work with an aggregator like New Video, which placed distribution there of Ed Burns’ Purple Violets and the geek favorite Helvetica. Video Business has a nice profile of New Video from Friday.
Over the weekend Scott Kirsner posted a bookmark-worthy post at CinemaTech rounding up other aggregators that have relations with iTunes and their contact information. Also, you might be interested to know that Scott’s book, Inventing the Movies: Hollywood’s Epic Battle Between Innovation and the Status Quo, from Thomas Edison to Steve Jobs, just came out. A couple years ago I helped Scott out with some research for the book, which is a historical review of how technology has changed Hollywood. This was way before we even thought of the idea for NewTeeVee, so it’s really cool to see the book finally come out.
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