Zapak, Reliance ADAG’s online casual gaming arm, has launched Zapakworld, a casual game aggregator consisting of 12236 games, reports Medianama. User’s have the ability to upload their own games. Note that Zapak in its earliest avatar was an aggregator itself, albeit not one that scrapped for player embed codes on other sites. While it currently white-label’s licensed products, Zapakworld on the other hand is a mother-load of everything with a teddy-bear and actionscript. The site is being promoted through a banner on Zapak.com, I reckon they will use this as a filter for user-generated content, parsing popular content onto Zapak.com and channelling niche hits into separate verticals like kids, girls, etc.