Kijiji Launches In New Avatar, Matrix Partners Funding Results In Rebranding

We had first reported the Matrix Partners and Ebay backed free online classifieds website going in for a re-branding., it’s new avatar, has now gone public. Afaqs quotes Jiby Thomas, co-founder and VP Marketing,, as stating that the Matrix Partner funding in February (prior to which was a wholly owned subsidiary of eBay) resulted in the re-branding. Kijiji was previously part of the Kijiji International network and has now been spun off as a separate entity. however redirects to Quikr and the new logo sports the old unit. Guess part of the deal includes brand and domain licensing, brought in by eBay (NSDQ: EBAY) which owns the Kijiji network. The firm also plans to expand revenue streams, “Our revenue will be based largely on advertisements, but we will opt for different formats of advertising such as display ads. Later, we may charge a listing fee for improving the visibility of posted ads,” states Thomas. Quikr is being considered to be launched in Jaipur, Lucknow, Goa, Surat and Nagpur in addition to the existing base of 12 cities.


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