Citigroup Analyst Switches Gears, Hypes Amazon’s Kindle As ‘iPod Of The Book World’


Citigroup’s Mark Mahaney has upped his original estimate of Amazon (NSDQ: AMZN) Kindle sales, forecasting 380,000 units sold in 2008. That’s double the 190,000 he forecast earlier for Kindle’s debut year. Now, via Reuters, Mahaney is telling clients the electronic book could be one of the hottest gifts of the holiday season — along with the iPhone — and compares it to the first year of iPod sales: “Turns out the Kindle is becoming the iPod of the book world.” He’s also upped his revenue estimate for Kindle and related items to $1 billion by 2010, up from $400-750 million. This no doubt will drive the fashionably dismissive bunch nut. Ditto for the “how-dare-you” set when it comes to comparing the clunky Kindle to the oh-so-sleek iPhone.

The Kindle launched last November at $399; Amazon dropped the price by $40 in May. It wouldn’t be surprising to see a new model for the holidays. As a Kindle owner, I can safely say there’s a lot to improve both in terms of style and software.



I want ONE small lightweight gadget that is a phone, car key, house key, e-reader, credit/debit card, gps, and maybe a corkscrew.
Then I will be in tech heaven.


You can get a lot of the kindle functionality out of a regular cell phone. Nothing like the screen size or the range of books, but free and easy to carry. If you have internet access go to and a few clicks later you will be up and reading. Also you can install via a PC, and browse books more easily, at

I think the kindle will get squeezed out between ultra mobile PC s on one side and cell phones on the other.

digital bear

Are there any viable competitors? Is there any "tele-prompter" like technology that would allow iPhone users to read books with the iPhone tracking how quickly they are reading to pace it like a book?

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