Behavioral Marketer Magnify360 Raises $2.5 Million First Round

Magnify360, a provider of behavioral marketing technology, has raised a $2.5 million first round led by MHS Capital, reports peHUB, citing a regulatory filing. LA-based Magnify360 offers an on-demand based service for companies to personalize their sites. For example, it touts that its behavioral and predictive technology can improve conversions from paid search campaigns.

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