Airtel will be piloting a SIM based application called eCogNito, developed by XIUS-bcgi. The release quotes Pallab Mitra, Head, m-Commerce, stating they currently have 2,60,000 customers signed up. eCogNito is being pithced as a smart card replacement that will improve ease-of-use. The application itself is network agnostic and SIM based. It also features printed electronics technology titled Active Poster (AP). AP is essentially a through-the-glass terminal service that can be mounted on a retail shop with a glass front, converting it into a 24×7 storefront.
As per the site, the application is compatible with ‘millions of existing handsets’ and can be used to perform cash-less transactions for prepaid recharge, electronic bill payment, ticketing and for digital content. The handset has to be pointed at