Airtel will be piloting a SIM based application called eCogNito, developed by XIUS-bcgi. The release quotes Pallab Mitra, Head, m-Commerce, stating they currently have 2,60,000 customers signed up. eCogNito is being pithced as a smart card replacement that will improve ease-of-use. The application itself is network agnostic and SIM based. It also features printed electronics technology titled Active Poster (AP). AP is essentially a through-the-glass terminal service that can be mounted on a retail shop with a glass front, converting it into a 24×7 storefront.
As per the site, the application is compatible with ‘millions of existing handsets’ and can be used to perform cash-less transactions for prepaid recharge, electronic bill payment, ticketing and for digital content. The handset has to be pointed at
{"source":"https:\/\/gigaom.com\/2008\/08\/11\/419-airtel-claims-026-million-mcommerce-subs-to-pilot-mobile-transaction-pl\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_e93f72150b1d1a63f3dabbdd09fd841b","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}